Discovering the flavors of tomorrow
Analyzing trends, gaining a better understanding of world cultures and consumers,
monitoring and anticipating technological innovations are the main missions of our Research department.
Expert expert
KévinBangratzSenior Marketing Research Manager
Taste is the number one purchasing criterion for food consumers. A good understanding of flavoring trends is therefore a key success factor when developing new products, particularly in the sweet segment, where pleasure is of central importance. That's why our Market Research division provides our partners with its expertise in flavoring trends and consumer insights.
