We are pleased to share with you our trends report for the year 2022, this report includes 5 major trends:
GOOD FOR PLANET: the health of the planet has become consumers' main concern, ahead of the health of the population. Innova also reveals that, in this context of eco-anxiety, 3 out of 4 consumers expect companies to invest in sustainable development.
GOOD FOR PEOPLE: for several years now, the Clean label, organic and sustainable product trends have had a major influence on the transformation of the food industry.
PERFECTLY CARAMEL: We know that many consumers are asking for more comforting flavors, and caramel is probably one of the most emblematic! Caramel makes you travel, because it varies so much from one region to another. It also makes for interesting flavor combinations, such as salted butter caramel, which transform a traditional sweet into an exquisite, creative treat!
FROM TALES TO TASTE: everyone needs magic and enchantment. And it's even truer when it comes to food! We've seen the launch of a number of original products with references to the world of the marvellous. These fantastic flavors are often inspired by tales and legends. And even if these concepts are abstract, each of them can be materialized by a specific taste.
A JOURNEY ACROSS DESSERT: There's nothing better than eating your favorite treat flavored with the taste of dessert! This may explain the significant increase in the number of new dessert-flavored products: a ice cream with crème brulée, a Black Forest-flavored cookie...
To establish these trends, we drew on the expertise and know-how of our teams, as well as on long-term monitoring of leading food media. We hope these trends will inspire you.
Don't hesitate to visit our site again soon, or contact us to find out about future trends for 2023!