A vibrant color and a comforting taste, the perfect recipe to create a buzz on social media!
Discover ube, the purple yam from Southeast Asia that is invading coffee shop menus: naturally sweet, with a subtle nutty taste,
It’s the star ingredient of the creamy and colorful Ube Latte!
Ube Latte is establishing itself as the new star of coffee shops, driven by a vibrant aesthetic and a unique aromatic profile with soft biscuity, powdery and creamy notes .
But what exactly is ube? It's a variety of yam (Dioscorea alata) that's widely used in Filipino cuisine, particularly in traditional desserts like halo-halo or ube halaya. Its naturally purple color makes it a strong visual ingredient, while its subtle flavor and melt-in-your-mouth texture allow it to easily blend into creamy or baked goods. Unlike the purple sweet potato, which is often confused with it, ube offers a more delicate flavor profile, with notes similar to vanilla and hazelnut.
A true digital phenomenon, this beverage It has over 200 million views on TikTok and has been featured in over 600,000 posts on Instagram . Its popularity is due as much to its visual appeal as to its ability to be incorporated into creative and original recipes.
Ube pairs perfectly with ingredients like coconut, matcha, and vanilla , offering refined and memorable taste experiences. At the crossroads of consumer expectations in search of novelty, the Ube Latte embodies the beverage perfect for combining storytelling and sensory impact.
Contact our teams without delay to find out more about our Ube flavor solutions and give a unique taste signature to your next creations!