Studies & trends

Discover the flavors of tomorrow

PROVA’s Studies and Trends Department analyzes trends, technological innovations and studies flavors preferences of our consumers and cultures aroundtheworld.

Word of the Expert

Kévin BangratzMarketing Researcher

Taste is the primary purchasing criterion for food consumers. A good knowledge of flavoring trends is, indeed, a key success factor when it comes to developing new products, particularly in the sweets domain, where pleasure takes on central importance. This is why our Marketing Research department assists our partners with expertise in the field of flavoring trends, as well as  consumer insights.

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