PROVA announces the creation of its new industrial site in Bangkok

PROVA announces the creation of its new industrial site in Bangkok

While not apparent to the average consumer, the beloved vanilla notes, chocolate flavours and robust coffee tastes found in most pastries, baked goods and flavoured drinks may owe their existence to the expertise of PROVA. The French company is renowned for its innovative flavour solutions, particularly in the area of sweet brown extracts such as vanilla, cocoa, coffee and caramel.

While PROVA’s origins lie in vanilla extraction, the company has evolved into a global leader in the specialised flavours space, offering distinct aromatic signatures such as tart, nutty, creamy and buttery flavours tailored to diverse client preferences.

Extraction is the base for making innovative tastes, and this is at our core, we have an intimate relationship with extraction, distinguishing us from other flavour makers.

Julien Le Ky Huong, Asia-Pacific Regional Director

Strengthening its foothold in the Asian market, PROVA, a three-generation family business, unveils its newest venture – a full-scale, state-of-the-art factory in the heart of Bangkok. The new factory underscores PROVA’s continuous investment in research and development. The facility can handle the entire production process, from raw material sourcing to the delivery of finished products.

As a key player in the chocolate, confectionery and bakery industries, PROVA customises solutions through sensory workshops and technical training, ensuring food and beverage manufacturers achieve what they envision. With a presence in Asia for more than 30 years, the company now intends to increase its footprint on the Chinese market.

This move solidifies PROVA’s goal to be the natural choice for sweet roll flavours in the hearts and minds of customers throughout Asia, With deep respect for the earth and all people, PROVA also aligns its activities with its values. Among its sustainability initiatives are its close partnership with vanilla bean farmers in Madagascar and its growing emphasis on fair trade and organically certified products.

Julien Le Ky Huong, Asia-Pacific Regional Director

Sources : www.bangkokpost.com/Prova-announces-the-creation-of-its-new-industrial-site-in-bangkok