PROVA, PIONEERING THE CREATION OF ORGANIC FLAVOURINGS
DENIS BREISACHER, SALES ENGINEER RESPONSIBLE FOR THE ORGANIC PORTFOLIO
We were the first company to offer organically certified vanilla extracts back in the 1990s. This product offering was gradually extended to the rest of our portfolio, so that today we are able to offer all our specialities in organic versions. At the same time, and still in line with our sales strategy, since 2009 we have been developing flavourings made using Fair Trade products.
The advantages of this approach are that farmers are guaranteed a better income and our customers benefit from greater transparency. Accordingly, an organisational structure has been put in place to ensure compliance of our production methods with organic and Fair Trade regulations, giving a guarantee of impeccable quality: suppliers and raw materials are selected according to rigorous criteria, highly regulated production processes and close monitoring of quality. This expertise constitutes an undeniable asset and is a way of remaining faithful to our positioning, at the crossroads of tradition and innovation.