Flavour of the month #1

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Flavour of the month #1

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Who doesn’t remember licking the batter off the spoon, or secretly taking
a piece of dough before it’s cooked?

A very popular American ice cream brand had the idea to incorporate chunks of
raw cookie dough into their vanilla ice cream, and it was an immediate success!

Since, then cookie dough is consumed in many different ways,
on its own (and egg-free!), covered in chocolate, or even to flavour beer!

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The number of new sweet food products flavoured with cookie dough
steadily increased by 260% over the last 5 years (2015 – 2019, globally).

Source: Innova Market Insights

THE CONCEPT
Each month, Prova will highlight a new flavour. You will embark in a delicious journey with us
where you will learn flavours from different parts of the world, be introduced to new trendy flavours,
or simply rediscover our classic flavours, all expertisely created by our flavourists.

FOR MORE INFORMATION ON PROVA’S OFFER,
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