Programme Vanille Durable
As a major stakeholder in the vanilla sector, PROVA has always had a duty to take an interest in the work of the Malagasy farmers, who are the producers of our raw materials. Over time, this commitment has been formally developed and organised, resulting in the launch of a sustainable development project.
Since 2012, working longside AVABE, a vanilla planters’ association, and in partnership with our main vanilla supplier, we have been supporting an economically viable approach to vanilla production that respects resources and perpetuates good farming and preparation practices. At the same time, we are rolling out an economic and social programme intended to improve education, healthcare, nutrition and subsistence crops, through the NGO “Vanille Durable Bemanevika” (Bemanevika sustainable vanilla) whose influence extends to the villages where the AVABE planters are based.
Our objective is to enable the villagers and planters to become stakeholders in their own development, take ownership of these projects and ensure their long-term sustainability!