The golden brown coffee shrub
The magic of coffee begins with its legendary origins. In a tale taken from the Arabian Nights, the story goes that one evening a young shepherd, surprised to see his goats become highly excitable after feeding on red berries, decided to taste them for himself. Finding them very bitter, he threw them in the fire. The aroma emanating from the roasted beans gave him the idea of preparing a black beverage which came to be known as coffee.
Native to Ethiopia, this evergreen shrub is covered with ephemeral white flowers whose sweet fragrance is reminiscent of jasmine. After blossoming, they produce green fruit, which turn first yellow, then red, before forming “cherries”, known as drupes. These bunches of cherries each contain two flat-sided seeds, which are the coffee beans.
Harvesting must be done with great care; to produce a top quality coffee, only firm, red, newly ripe berries must be picked.
Both Arabica and Robusta varieties are used, either alone or blended together, to produce PROVA's extracts and flavourings. The different geographical origins impart a unique local flavour, enabling their various qualities to be distinguished.