Asia seminar : Thai Spring
Last May, part of our PROVA teams met up on the Thai land for an exotic sales and marketing seminar! This event was built on an exchange, which is an essential value in our business. We were able to train PROVA local agents to aromatic descriptors developed by our Flavour laboratory; meanwhile they showed us the full scale of the Asian market. This interaction is an indispensable condition to the development and success of our French R&D teams‘ work. Thanks to a thorough analysis and knowledge of Tastes, PROVA increases its efficiency and get closer to the subtleties and nuances of each country. This is the best approach to providing solutions adapted to different markets.