Asia seminar : Thai Spring

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Asia seminar : Thai Spring

Last May,  part  of  our  PROVA  teams  met  up  on  the  Thai land for  an  exotic  sales  and marketing seminar! This event was built on an exchange, which is an essential value in our business. We were able  to  train  PROVA  local  agents  to  aromatic  descriptors  developed  by our Flavour  laboratory; meanwhile they showed us the full scale of the Asian market. This interaction is an indispensable condition to the development and success of our French R&D teams‘ work. Thanks to a thorough analysis and knowledge of Tastes, PROVA increases its efficiency and get closer to the subtleties and nuances  of  each  country.  This  is  the best approach to  providing  solutions  adapted  to  different markets.

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